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Let me provide you with a little bit of feedback for your future projects. You had a great launch that showed a lot of interest from the community. I still thi
by peckrob 11y ago
Let me provide you with a little bit of feedback for your future projects.
You had a great launch that showed a lot of interest from the community. I still think there's room in the ecosystem for an open competitor to PH's closed model. But what did you do to capture that initial surge of visitors and bring them back? What were your plans to keep user engagement strong?
Here's an example:
When you posted this on HN 78 days ago, I asked if you had a daily summary email [0] like Product Hunt did. This is primarily how I interact with Product Hunt. An informal survey of my coworkers shows the same thing. We all read the daily email. It keeps us coming back to PH. This, IMHO, essential feature that Product Hunt had Open Hunt lacked on launch day.
For some reason I think you may have added it later, and I seem to recall I may have signed up for it. But looking through my emails I never received a single email from Open Hunt and, after awhile, I forgot it existed at all. Until today, when you announced you were shutting it down.
Engage your users. Capture visitors. Give them a reason to keep coming back and engaging with your product, or they'll forget it exists.
[0] https://news.ycombinator.com/item?id=10762614 https://news.ycombinator.com/item?id=10762614
- jacquesc 11y agoIt was good advice, and I agree with you. We added email about a week later and got a couple hundred signups to it. But by then there wasnt enough traffic or submissions to really make those digests valuable. We should have had it at launch. It still might not have been enough, but it would have been a much better shot.
- seiji 11y agoEverything falls after launch. Everything. It's relatively easy to get the "hey look over there!" viral bump, but beyond that it turns into a game of retention with ugly words like "drip campaign." People are always interested in "new," but they need a reason to keep returning. That's what makes a business run. (kinda like how, for movies, the opening weekend gets all the news, but not so much the 22nd weekend.)