Locating the office in zone 1 also allows people to live in lots of outer London areas. If you site the office in zones 2/3, you have to choose which bit of zon

Locating the office in zone 1 also allows people to live in lots of outer London areas. If you site the office in zones 2/3, you have to choose which bit of zones 2/3, potentially meaning people have to move house or commute even further. It's a higher cost to the company, but gives them access to a larger proportion of the labour market.