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The Guardian is still heavily dependent on advertising and turning more and more to shady native advertising deals. They took oil money for example at the same
by k1m 11y ago
The Guardian is still heavily dependent on advertising and turning more and more to shady native advertising deals. They took oil money for example at the same time as they were running a 'keep it in the ground' campaign. Media Lens have a good piece on The Guardian here: http://www.medialens.org/index.php/alerts/alert-archive/2016/812-rebranding-the-conquistadors-as-social-justice-warriors-the-guardian-corporate-sponsorship-and-branded-content.html http://www.medialens.org/index.php/alerts/alert-archive/2016...
- TheOtherHobbes 11y agoAn increasing number of Guardian pieces seem to be thinly-disguised advertorials. When Adele's last album arrived it ran pieces about the awesomeness of Adele for days without a break, until it became a running joke in the comments. Of course it's impossible to prove the content was bought and paid for, but unless the editor is the biggest Adele fan in the world in the history of ever it's hard to imagine the staff at an international daily spontaneously filing Adele puff pieces without prompting.