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Can someone explain how Google makes so much money with their ad system and how its related to these kinds of ads? Google originally planned never to do ads. Th

Can someone explain how Google makes so much money with their ad system and how its related to these kinds of ads? Google originally planned never to do ads. They changed course I think 2002 or so, and are now worth 500B$.

johnchristopher 11y ago
I'd venture to guess: no looping GIF ? No video ads with auto-play ? That's why I use an ad-blocker. I didn't care about static images/text but animation prevented from reading the actual content. I am sure I am not the only one.
- mpeg 11y ago
  Google control a huge share of the global ad market, they have every creative type you can imagine, autoplay videos included.
- digi_owl 11y ago
  Even static images can be an annoyance. Just because i occasionally browse gaming news do not mean i want a face full of glowing eyes or rotting flesh wherever i go.
grey-area 11y ago
Through mail, search, youtube, android they control a huge amount of traffic. They also have a clever bids system for ads which encourages people to spend lots and gives them enough tracking to let them feel it's worth it. Mostly it's just the traffic though. It's at the opposite end of the spectrum from taboola say, and is probably the most acceptable form of advertising I've seen. So both customers and advertisers like it.
manigandham 11y ago
Google is very unique. They get half of the ad market because they power search for so many people. Advertising is about matching up your intent with what the advertiser is selling, and there's no clearer signal of this than what you type into a search bar because you're letting Google know exactly what you're looking for at that moment. While Google does have a big ad network for banners and text ads across the web, their search ads are very well targeted by your search queries in addition to all the profile information they have about you. This gives them an amazing ad platform that works very well for pretty much all of their clients. The only other company that comes close today is Facebook which works by mining all the data that is shared and estimating intent through your likes, updates and interactions.

johnchristopher 11y ago

I'd venture to guess: no looping GIF ? No video ads with auto-play ? That's why I use an ad-blocker. I didn't care about static images/text but animation prevented from reading the actual content. I am sure I am not the only one.

mpeg 11y ago
Google control a huge share of the global ad market, they have every creative type you can imagine, autoplay videos included.
digi_owl 11y ago
Even static images can be an annoyance. Just because i occasionally browse gaming news do not mean i want a face full of glowing eyes or rotting flesh wherever i go.

grey-area 11y ago

Through mail, search, youtube, android they control a huge amount of traffic. They also have a clever bids system for ads which encourages people to spend lots and gives them enough tracking to let them feel it's worth it. Mostly it's just the traffic though. It's at the opposite end of the spectrum from taboola say, and is probably the most acceptable form of advertising I've seen. So both customers and advertisers like it.

manigandham 11y ago

Google is very unique. They get half of the ad market because they power search for so many people. Advertising is about matching up your intent with what the advertiser is selling, and there's no clearer signal of this than what you type into a search bar because you're letting Google know exactly what you're looking for at that moment. While Google does have a big ad network for banners and text ads across the web, their search ads are very well targeted by your search queries in addition to all the profile information they have about you. This gives them an amazing ad platform that works very well for pretty much all of their clients. The only other company that comes close today is Facebook which works by mining all the data that is shared and estimating intent through your likes, updates and interactions.