>> Ads are a lazy way to monetise anything Ads can be also a way to monetise something that doesn't reach the value threshold where people will pay directly.

>> Ads are a lazy way to monetise anything Ads can be also a way to monetise something that doesn't reach the value threshold where people will pay directly. E.g. Niche blogs sometimes have a lot of visitors (they are providing some value) but not enough to get paid directly. Even patreon most times doesn't work.