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I disagree. The best monetized site I've seen had a direct relationship with the advertiser, no ad blocking as the banners were local content, spot on topic and
by dibbsonline 11y ago
I disagree. The best monetized site I've seen had a direct relationship with the advertiser, no ad blocking as the banners were local content, spot on topic and tasteful.
- bostik 11y agoHave to concur. Some time ago I wrote down a list of ground rules that would make display ads acceptable, at least for me: https://news.ycombinator.com/item?id=10521930 https://news.ycombinator.com/item?id=10521930 When ads are served locally, avoid tracking, remain kept out of the way and are kept strictly within the topic of the content - then we are talking about a reasonable starting point. Unfortunately the current ad ecosystem seems to be diametrically opposed to this. As far as I can see, the ad vendors brought this situation upon themselves. EDIT: typofixes.
- ssharp 11y agoThose deals require business development / sales to happen, which requires time and/or money. Those are expenses that many sites can't afford. Slapping on SSP tags, on the other hand, is cheap and starts bringing in money right away.