3 ms·

Amazon do both A/B testing & usability testing. Apple's own HIG advocates for usability testing: http://developer.apple.com/Mac/library/documentation/UserExper

Amazon do both A/B testing & usability testing. Apple's own HIG advocates for usability testing: http://developer.apple.com/Mac/library/documentation/UserExperience/Conceptual/AppleHIGuidelines/XHIGDesignProcess/XHIGDesignProcess.html http://developer.apple.com/Mac/library/documentation/UserExp... Do you have a cite that either does not do usability testing?

ThomPete 17y ago
Apple advocates it but don't do it themselves. They follow the genius design method. http://www.businessweek.com/magazine/content/05_12/b3925608.htm http://www.businessweek.com/magazine/content/05_12/b3925608.... This article doesn't cite it but hint's at it. Which is obvious for a couple of reasons. Apple is paranoid that anything regarding what they work on get's out. and Apple use the Genius design method. Apple do new things not me to products. Other than that you must take my word for it and those I know at Apple. But again if you can find anything that proves that Apple do usability testing then by all means please share. With regards to Amazon. I know that what matters at amazon is A/B testing. http://glinden.blogspot.com/2007/06/ab-testing-at-amazon-and-microsoft.html http://glinden.blogspot.com/2007/06/ab-testing-at-amazon-and... And looking at their checkout process it doesn't look like anything that have been anywhere near a usability test. But you are missing the point here. The companies didn't become successful because of usability testing that is the crux of the matter and the claim behind the 5USD that is wrong. To the extent it testing your product matters you can ask ANYONE. If it is that bad then why spend 5USD on a beer. But most likely it wont be totally unusable and then the actual evidence of usability test having any positive influence on your likely success.

3 ms·

Amazon do both A/B testing & usability testing. Apple's own HIG advocates for usability testing: http://developer.apple.com/Mac/library/documentation/UserExper

by shalmanese 17y ago

ThomPete 17y ago
Apple advocates it but don't do it themselves. They follow the genius design method. http://www.businessweek.com/magazine/content/05_12/b3925608.htm http://www.businessweek.com/magazine/content/05_12/b3925608.... This article doesn't cite it but hint's at it. Which is obvious for a couple of reasons. Apple is paranoid that anything regarding what they work on get's out. and Apple use the Genius design method. Apple do new things not me to products. Other than that you must take my word for it and those I know at Apple. But again if you can find anything that proves that Apple do usability testing then by all means please share. With regards to Amazon. I know that what matters at amazon is A/B testing. http://glinden.blogspot.com/2007/06/ab-testing-at-amazon-and-microsoft.html http://glinden.blogspot.com/2007/06/ab-testing-at-amazon-and... And looking at their checkout process it doesn't look like anything that have been anywhere near a usability test. But you are missing the point here. The companies didn't become successful because of usability testing that is the crux of the matter and the claim behind the 5USD that is wrong. To the extent it testing your product matters you can ask ANYONE. If it is that bad then why spend 5USD on a beer. But most likely it wont be totally unusable and then the actual evidence of usability test having any positive influence on your likely success.