4 ms·
Consumers are not choosing between web apps and native apps. The problem is Path to Discovery and Launch. Discovery: Google too is an Appstore to most people.
by rokhayakebe 11y ago
Consumers are not choosing between web apps and native apps. The problem is Path to Discovery and Launch.
Discovery: Google too is an Appstore to most people. You tell well educated people on Desktop to go to Facebook and they do this: Google.com -> Click Search Bar -> Type Facebook -> Click First Link. No matter what first link is. The appstore serves the same purpose to this group.
Launch: If you removed most app icons on people's phone and replace them with web app bookmarks, many will not know the difference. This is a shortcut for them.
- peterkelly 11y agoFunny story about that... there was an incident where a news article that mentioned Facebook ended up being the #1 result for the keyword on Google. The comments section was inundated with complaints from people who said they couldn't log in demanding the "old facebook" back: http://readwrite.com/2010/02/11/how_google_failed_internet_meme http://readwrite.com/2010/02/11/how_google_failed_internet_m...