I'm not confused, I was just disregarding advertising in my comment because I assumed it only captured a tiny portion of the value. According to my first Googl

I'm not confused, I was just disregarding advertising in my comment because I assumed it only captured a tiny portion of the value. According to my first Google result, total US internet ad spending was about $60B last year (~$15/month), so my assumption was pretty reasonable. The $106B is closer to $30 than $50 (I rounded up). So the combined ad spending and the 106B estimate together is about $50 per month per person. It's actually more complicated than that - companies like Comcast also capture a (disproportionate) share of the value created. But even when you add it all together, it's still a big underestimate of the value created.