To be honest, I think when it comes to usability, most users of ad blockers aren't going to change settings. And having just checked it against Adblock Plus, I'

To be honest, I think when it comes to usability, most users of ad blockers aren't going to change settings. And having just checked it against Adblock Plus, I'm not so convinced that Adblock Plus is easier. If we assume that most users will install an ad blocker and expect it to just work, then uBlock Origin and the filters it enables by default gives users much better protection than Adblock Plus. I think that's far more important than how usable the settings page is.