4 ms·
We are, of course, paying for those services, just indirectly. We buy from the companies that advertise with them. The 1% of GDP ($106 billion) in the study re
by dcre 11y ago
We are, of course, paying for those services, just indirectly. We buy from the companies that advertise with them.
The 1% of GDP ($106 billion) in the study refers only to the chunk of the value that we are not paying for in this way.
You are confused because you are considering both numbers together.
- thedevil 11y agoI'm not confused, I was just disregarding advertising in my comment because I assumed it only captured a tiny portion of the value. According to my first Google result, total US internet ad spending was about $60B last year (~$15/month), so my assumption was pretty reasonable. The $106B is closer to $30 than $50 (I rounded up). So the combined ad spending and the 106B estimate together is about $50 per month per person. It's actually more complicated than that - companies like Comcast also capture a (disproportionate) share of the value created. But even when you add it all together, it's still a big underestimate of the value created.