Those interested in the (extensive) science of framing biases in human reasoning will want to consult Kahneman and Tversky's classic "Choices, Values, and Frame

Those interested in the (extensive) science of framing biases in human reasoning will want to consult Kahneman and Tversky's classic "Choices, Values, and Frames": http://amzn.com/0521627494 http://amzn.com/0521627494 Yes, it's dry and scholarly and will require that you relearn basic statistics. You want to read it anyway.