> This week I got a cold. I'm not sure which social network I mentioned it on or what search I made, but the ads I see everywhere now are for NyQuil. This isn't

> This week I got a cold. I'm not sure which social network I mentioned it on or what search I made, but the ads I see everywhere now are for NyQuil. This isn't the ad network knowing I'm actively searching the web for a web monitoring product and showing me pingdom ads. The ad network knows I'm sick and what my illness is. The ad network knows you searched for, or included in a status update, "cold", or "sneeze" or some other combination of keywords that Proctor & Gamble paid to have associated with NyQuil. Genuine question: Why is this a problem? I prefer to receive adverts that are about something I might actually want. When I've been browsing things on Amazon and then, for some reason, browse without ad-blocking, I start to receive adverts about things I was looking at but didn't purchase. I think that's much better than, say, receiving a page full of obnoxious animated adverts for some Clash of Clans rip-off.