I'm not sure there's a point in trying to create a distinction between titles or trying to make "developer" a pejorative. At the end of the day companies want

I'm not sure there's a point in trying to create a distinction between titles or trying to make "developer" a pejorative. At the end of the day companies want to hire people who love what they do, a fiery passion to for continuous self-improvement, extremely competent at their job, and keenly aware of how their role impacts the overall success of the company. Simply changing 'developer' to 'engineer' in your recruiting efforts sure as hell doesn't guarantee those attributes.