You make a lot of good points about what TJs is doing strategically. Here's a better article than the OP: https://gbr.pepperdine.edu/2010/08/the-trader-joes-e

You make a lot of good points about what TJs is doing strategically. Here's a better article than the OP: https://gbr.pepperdine.edu/2010/08/the-trader-joes-experience/ https://gbr.pepperdine.edu/2010/08/the-trader-joes-experienc... Excerpt: "...The purpose of this article is to explore the relationship between organizational culture and business strategy that has propelled TJ to extraordinary success. The article also offers a model for readers to consider in creating a culture within their own organization that provides a defensible competitive position by incorporating value, rareness, inimitability, and non-substitutability." There are some nice points about the way TJs tried to maintain its UX while adopting modern supermarket trappings like checkout scanners.