Yeah, their super bowl commercial with Alec Baldwin was a huge hit. And everyone who uses amazon sees the thing plastered across the front page every time they

Yeah, their super bowl commercial with Alec Baldwin was a huge hit. And everyone who uses amazon sees the thing plastered across the front page every time they use the website. They're also much more active on social media, and have (presumably) paid to get #AmazonEcho trending now on Twitter.