3 ms·
Excellent points: thanks for the cool splash of water on the article's subjectivity. Trader Joe's marketing is what causes the author to say saying something li
by DaveWalk 11y ago
Excellent points: thanks for the cool splash of water on the article's subjectivity. Trader Joe's marketing is what causes the author to say saying something like "the lines and packed lots themselves can be reassuring, that you have come to the right place."
But it's Trader Joe's business model that makes it come across as a "low-priced gourmet-cum-health-foods store" (original owner's words). It doesn't seem to me that social media has anything to do with it.
On a side note, does anyone actually think Trader Joe's "Frequent Flier" handout is useful? It looks to me like an amateur, Microsoft Publisher-designed handout. They could use some modernism in that department. Unless it's ironically bad as the point?
- mrspeaker 11y agoIt's a great flyer... only one in my entire life I've ever read, then made a point of buying one of the items the next time I went. I know it's fabricated to feel neighbour-hood-y and quaint - but it worked. If it was "modernised" I wouldn't have even picked it up.
- CalRobert 11y agoIt's good fun to read! It always reminds me of my favorite catalog from my youth, American Science and Surplus. In fact, they'll still mail you a printed catalog with hand-drawn illustrations and product descriptions sprinkled with humor if you request one at sciplus.com
- Animats 11y agoTrader Joe's flyer is a direct descendant of the flyer from survival food manufacturer they picked up years ago. They just continued the format, and apparently it works for them.
- mixmastamyk 11y agoAre you sure? I remember getting the TJ's flyer in the early 80's and enjoying them as a kid (in Southern CA). Same format!