I agree with you; however I believe the value of Alexa's value will be that it learns about you over time, making Amazon's services more "sticky" to the end-use

I agree with you; however I believe the value of Alexa's value will be that it learns about you over time, making Amazon's services more "sticky" to the end-user, and making Amazon a more valuable marketplace to suppliers. For instance, in the UK, Amazon has very recently partnered with an actual supermarket to sell some groceries[1]. If agents really catch on, what would a business pay to be the default milk provider when someone or their fridge says "I need more milk"? [1] http://www.bbc.co.uk/news/business-35684829 http://www.bbc.co.uk/news/business-35684829