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This is explained in the article: Aldi is happy to dole out recognition to individuals who want to engage with it, playing the attention game where consumer pr

This is explained in the article: Aldi is happy to dole out recognition to individuals who want to engage with it, playing the attention game where consumer praise is awarded with publicity from the Aldi feed. The consumer endorses the brand, and in turn the brand validates the consumer. The opportunities for this quasi-reciprocal participation in brands is presumed to catalyze customer loyalty. Some people like to share their appreciation through social media. It can also be nice to know that the company that you patronize has responsive staff monitoring public conversations to service your needs. I think you can understand that, you just don't see the value in it, which is fair enough because I don't either. That's probably one of the (subconscious) reasons I shop at TJ's - decent food at a great price, and no marketing BS that detracts from my experience with the brand.

EliRivers 11y ago
Surely no marketing bullshit is part of their marketing bullshit.
- roymurdock 11y ago
  Well yes, the absence of something can be considered something in its own right. There's probably a more eloquent way to put that but it escapes me at the moment.
  - bad-joke 11y ago
    "Say little and do much." - Pirkei Avot
  - bmm6o 11y ago
    There's a story who's details I can't recall well enough to even google for that's relevant here... There was a philosopher (Sartre?) who was to meet his friend at a cafe in Paris. His friend was late, and as the philosopher sat drinking coffee and waiting, he realized that his friend's absence was present, and this this absence was different from the absence of all the other people who also weren't at the cafe.
- deleted 11y ago
  [deleted]
- dalke 11y ago
  Bill Hicks, "Advertising and Marketing" - https://youtu.be/aMN8REGJXaA?t=80 https://youtu.be/aMN8REGJXaA?t=80 : > I know what all the marketing people are thinking right now too. "Ohh, you know what Bill's doing? He's going for that anti-marketing dollar. That's a good market. He's very smart."

EliRivers 11y ago

Surely no marketing bullshit is part of their marketing bullshit.

roymurdock 11y ago
Well yes, the absence of something can be considered something in its own right. There's probably a more eloquent way to put that but it escapes me at the moment.
- bad-joke 11y ago
  "Say little and do much." - Pirkei Avot
- bmm6o 11y ago
  There's a story who's details I can't recall well enough to even google for that's relevant here... There was a philosopher (Sartre?) who was to meet his friend at a cafe in Paris. His friend was late, and as the philosopher sat drinking coffee and waiting, he realized that his friend's absence was present, and this this absence was different from the absence of all the other people who also weren't at the cafe.
deleted 11y ago
[deleted]
dalke 11y ago
Bill Hicks, "Advertising and Marketing" - https://youtu.be/aMN8REGJXaA?t=80 https://youtu.be/aMN8REGJXaA?t=80 : > I know what all the marketing people are thinking right now too. "Ohh, you know what Bill's doing? He's going for that anti-marketing dollar. That's a good market. He's very smart."