That's just a claim you make. And I doubt people like assertive men so much. In what context, anyway? So if you have an assertive male boss, you go "thank god I

That's just a claim you make. And I doubt people like assertive men so much. In what context, anyway? So if you have an assertive male boss, you go "thank god I don't have to make decisions myself, he is so great", if you have an assertive female boss you go "what a bitch"? Seems very unlikely to me - more likely, your opinion is based on lots of one-sided anecdotes by women who only noticed themselves. (Meaning they noticed a backlash against their assertiveness and assumed it must be a woman problem, never noticing any backlash against men because of confirmation bias).