Agreed that it's possible to opt out at the individual level (I do so, myself). However, the people I interact with talk about the topics covered by the media w

Agreed that it's possible to opt out at the individual level (I do so, myself). However, the people I interact with talk about the topics covered by the media with me. In a way they are acting as a 2nd order part of the megamedia companies by refocusing my attention, both IRL and online. This is obviously a weaker link than directly watching cable, but still there nonetheless.