4 ms·

This is what native advertising looks like.

• neolefty 11y ago
  It looks like he received a free press sample, but beyond that I don't think he received any inducements. I'd call it more a product review plus a description of what it's like to be colorblind. > EnChroma is not a new product, nor is it the only set of glasses aiming at colorblindness (see 2AI Labs, for instance). ... EnChroma even offers a "Product Testing Program," where would-be wearers can apply to earn a free pair through participating in certain company initiatives (like talking to the media). And although he clearly likes them, it's not a breathless endorsement. More a reflection on the impact of sense deficits and their technological aids. > I can certainly live without the EnChroma glasses, of course. At 30, I've spent three full decades viewing the world in my own peculiar fashion, and I've been just fine. But then I think about 6-year-old me, staring in disbelief at the purple ocean, and believing it to be blue. And I think about all the confusion and trouble it could have caused had I not been identified as colorblind. I liked the article because of its depth and reflection, even as a non-colorblind reader.