I tend to think of ABP a bit like the Advertising Standards Agency in the UK. They essentially enforce a minimum standard upon advertisers, whilst collecting a

I tend to think of ABP a bit like the Advertising Standards Agency in the UK. They essentially enforce a minimum standard upon advertisers, whilst collecting administrative fees in exchange. Long-term this is actually better for advertising agencies and websites supported by ads, as it'll help stop people just blocking ads completely. But people rarely think long-term anymore...