Looking back into when Slack really took off, it took off primarily because development teams were adopting it internally, and then in many cases evangelizing i

Looking back into when Slack really took off, it took off primarily because development teams were adopting it internally, and then in many cases evangelizing it enough to get organization wide adoption. To emphasize the point, developers were the primary ones driving Slack adoption at that time. In order for Slack to move beyond the smaller companies and larger startups where developers have the power to do the above, Slack has to start targeting the people who have the power to change how a 10k person corporation communicates. To those people, usability and integrations are nice-to-haves, but more important are metrics and "process". The issues you have with this commercial are the exact kinds of things that high-level executives will think about when they want to get a new communications tool. "This will let me keep track of who's doing what", "this will let me reach whoever I want, whenever I want", "this will let me centralize ALL company communication". For better or for worse, Slack is growing up and trying to target the biggest, and most traditional corporations, and some of that will look a bit ugly to its comparatively granola hippy early adopters.