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This is popular in some design circles, particularly with evaluating reactions to 2/3 designs prior to launch. I'm not sure you'd get exactly the same quality
by run4yourlives 17y ago
This is popular in some design circles, particularly with evaluating reactions to 2/3 designs prior to launch.
I'm not sure you'd get exactly the same quality of results with a user test, and demographics is key - after all, the blue-collar workers at the pub aren't the people to ask about your b2b conversion tool - but it's certainly the type of thing that we should be doing.
- shpxnvz 17y agoI'd imagine that for just about any demographic you care to target, there's a bar you can find that caters to them. Heck, I've seen bars that have clientele heavily biased to a specific industry, and in some extreme cases, even a single employer.