3 ms·
The mindset is totally different. Some people are just not wired to play games that require a deeper investment in learning new things. Zynga figured out how to
by zekevermillion 11y ago
The mindset is totally different. Some people are just not wired to play games that require a deeper investment in learning new things. Zynga figured out how to get some of these normal people to part with their hard-earned pennies for extra turns and doo-dads. But even there, the most profitable users are relatively hard-core compared to the average casual gamer. I bet if you took the top 5% of Zynga users, you could market a relatively more hardcore game to them and it would be insanely profitable.
- purplesubaru 11y agoI don't think this is the case - disclaimer, I worked at King - if you look at the top 5% of Zynga/King users with respect to revenue, you won't find hardcore gamers, but rather your usual casual gamer but with lots of money to spend. The 'hardcore' gamers won't pay to lessen the challenge. The problem with your idea of creating hardcore games is that it doesn't appeal to most mobile phone users, hence limiting the $$$ making opportunity. King IS now branching off from super casual, but only in a limited way.
- zekevermillion 11y agoThere's paying to lessen the challenge, but you can also pay for more gameplay options. I'm amazed at the amounts people have spent on "spaceships" in Star Citizen, for example.