I think its to ensure that they are in the 'first to market' group with Internet of Things. Right now, like Malic mentioned, its a gold rush of throwing money a

I think its to ensure that they are in the 'first to market' group with Internet of Things. Right now, like Malic mentioned, its a gold rush of throwing money at anyone that can hook up bluetooth to a 'dumb' device. Its the same reason that after the Pebble was created, every consumer electronics company started spitting out smart watches as well. We need the IoT bubble to happen so people realize you don't need everything controlled from a single device. I think its more of an uncanny valley of what is wanted and what is excessive. The Roomba, for example; doesn't need to be a wifi-enabled device, but can still have a computer inside it driving. People are adding wifi to it, but does it was successful without it. I think as we mature in the IoT market, the sales and hardware will drop, but as of right now, we don't know what works and what doesn't, so we are trying everything.