Quotas are fine for an enterprise with a decades old sales process that has data to measure. SurveyMonkey was entering a new market and growing the sales force

Quotas are fine for an enterprise with a decades old sales process that has data to measure. SurveyMonkey was entering a new market and growing the sales force quickly and before they even knew what a reasonable quota was. You could say that's bad planning, you could also say it's throwing spaghetti at the wall to see which sales person sticks. Data gathering, if you will.