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Not calling it "SurveyMonkey" would be a good start for a business product. For me, and when I try to put myself in others' shoes, I find it hard to see how a
by zbuf 11y ago
Not calling it "SurveyMonkey" would be a good start for a business product.
For me, and when I try to put myself in others' shoes, I find it hard to see how a professional organisation linking to "SurveyMonkey" can do anything but create a negative impression. The product seems good, I'm just surprised the name has lasted this long.
Does the name stick because the brand recognition is stronger than the features -- when compared to competitors? What happens when a name like this has "stuck"?
- bobbles 11y agoHeh I'm pretty sure we started using a different survey system purely because everyone hated sending out 'surveymonkey' links. They should call their business side 'engage<something>' or whatever...
- sutro 11y agoHow about EngageMonkey?
- wmeredith 11y agoI can testify from my agency days, we had more than one client pass on them as a tech solution because of the goofy branding.
- mech4bg 11y agoThey also support sending out unbranded links from research.net.
- my5thaccount 11y agoI'd like to see conversion rates between qualtrics and surveymonkey surveys. Who is the monkey, exactly? The person building the survey, the person filling it out, or the company providing the service?
- mech4bg 11y agoWhat about the name is so negative for you? Do you feel the same about other companies like MailChimp? In Australia the name is synonymous with online surveys - it wasn't until I moved to the US that I realized that some people think it's such a strange name.
- cballard 11y agoA key difference is that MailChimp is invisible to the end recipient, while surveymonkey.com links are not.
- mech4bg 11y agoThey support a whitelisted research.net domain, but genuinely curious why the name has negative connotations.
- brianwawok 11y agoA monkey is someone dumb. Isn't a survey monkey someone dumb who takes a survey?
- chris_wot 11y agoSpank the monkey...
- snoonan 11y agoDepending on where you live, calling someone a monkey can range from mild to terrible insult implying stupidity through to full on racial epithet.
- deleted 11y ago[deleted]
- zbuf 11y agoWhere I come from the word "monkey" is used to describe an incompetent or fool. I doubt anyone would see a racist connotation here, but it has been used in that context too. I don't know what MailChimp is but I'm already not taking a company with that name seriously! And definitely not having that name visible to my own clients or customers.
- blisterpeanuts 11y agoIt's a memorable name, like "Yahoo!" I see no problem with a whimsical brand. Too late to change it, anyway.
- nihonde 11y agoHmm... Yahoo! might not be the best example if you're making the case for stupid names.