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Lockheed Martin might have OPSEC needs that require building a fake skunkworks, but Apple certainly does not. One imagines they put it in the suburbs because it
by fabulist 11y ago
Lockheed Martin might have OPSEC needs that require building a fake skunkworks, but Apple certainly does not. One imagines they put it in the suburbs because it was an area which is convenient to commute to, which was a boon to recruitment.
- semi-extrinsic 11y agoThey might not need it for OPSEC, but they do have a stock price to worry about. Financial analysts are making increasingly frequent statements that Apple needs a new market to be the game-changer in if they are to sustain their growth, and Cook has said that anything car-related and groundbreaking will, if it exists, be relatively far into the future. Thus the need to stoke the rumor mill.
- fabulist 11y agoWhile I find that claim much more credible, if I were Apple, I'd focus on breaking into new markets, instead.
- semi-extrinsic 11y agoI'm suggesting they're doing both, breaking into new markets as a long term strategy, increasing buzz/rumors as a short term strategy.