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From their corporate powerpoint presentation[0]: • The manufacture and sale of a2™ brand milk is protected by a comprehensive suite of global intellectual prop
by morsch 11y ago
From their corporate powerpoint presentation[0]:
• The manufacture and sale of a2™ brand milk is protected by a comprehensive suite of global intellectual property (IP)
• Collectively this IP provides significant barriers, both legal and commercial, to third party production of any dairy product claiming to contain the protein content of a2™ brand milk
• This suite comprise registered patents, trade marks either registered or under application, proprietary processes and know-how
Fortunately, their main business model seems to be FUD, and the patents on that have expired.
[0] https://www.thea2milkcompany.com/wp-content/uploads/2012/04/a2C-presentation-Apr-121.pdf https://www.thea2milkcompany.com/wp-content/uploads/2012/04/...
- PhasmaFelis 11y agoGood to know. So, to summarize the article, "We've found a way to sell milk for more than double the price at no substantial increase in production costs,* and we're prepared to smother any competition in shady lawsuits. Give us some investment money and we'll cut you in!" *"The point of difference is that a2 Milk products are sourced from dairy cows that produce only the A2 type of beta-casein protein, whereas most dairy contains both A2 and A1." There's no extra processing involved; they've just got different cows.