4 ms·
Your Product Needs a Soul
- cwan 17y agoA similar but a bit less abstract post from Seth Godin: http://sethgodin.typepad.com/seths_blog/2010/02/the-brand-the-package-the-story-and-the-worldview.html http://sethgodin.typepad.com/seths_blog/2010/02/the-brand-th...
- jdietrich 17y agoI'm sure there's a great insight in that article somewhere, but I stopped reading as soon as I spotted the words "soul", "katana" and "zen". It's just more cliché than I can bear.
- skmurphy 17y ago"Even with its limited use in actual warfare, the katana was the most valuable possession of a samurai, the customer." reminded me of a quote by Fred Brooks (of author of Mythical Man Month): "A toolmaker succeeds as, and only as, the users of his tool succeed with his aid. However shining the blade, however jeweled the hilt, however perfect the heft, a sword is tested only by cutting. That sword-smith is successful whose clients die of old age."