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Honestly, good question. And i thank you for asking it instead of jumping out with assertions of how wrong i am. :) Clickbait is not necessarily "lie about the
by Mithaldu 11y ago
Honestly, good question. And i thank you for asking it instead of jumping out with assertions of how wrong i am. :)
Clickbait is not necessarily "lie about the content". It is also "hide the main point of the article so the person must click to find out". Bait-and-switch can be involved in a clickbait title, but it is not a necessary component.
This serves to increase clicks (and thus impressions on ads on the page) even by people who ordinarily would not be interested in the content if they already knew what the "trick" was when seeing the headline.
- hollerith 11y agoOK, fair enough. As far as misbehavior by publishers on the web with advertising-supported business models goes, however, this particular example is on the mild side; wouldn't you say? Some sites for example intentionally break the back button (using Javascript) so that non-technical users will spend more time on the site.
- Mithaldu 11y agoMisbehavior by publisher is low in this example, yes. On the other hand, "clever trick" ranks extremely high, at least for me personally, and should never be used in my opinion. This may be such because usually the words "clever trick" are used only by articles and ads who are peddling some of the worst frauds possible.