> But Heartbleed was the first one Perhaps with a logo - I never really pay much attention to logos - but it wasn't the first to have an accessible name. Just

> But Heartbleed was the first one Perhaps with a logo - I never really pay much attention to logos - but it wasn't the first to have an accessible name. Just off the top of my head I can name 3 SSL vulnerabilities that predated Heartbleed: BEAST, CRIME, BREACH. Personally I can't see how having a logo changes much in terms of press coverage since radio and printed newspapers tend not to publish the logos, online publications have a large resource of stock images they can use (eg Getty) and the TV would likely want video footage anyway. I think the nature of the bug with Heartbleed also played an important factor in it's coverage. It was quite a simple exploit to explain to the lay-person (albeit imprecisely) when compared to BEAST, CRIME, BREACH, POODLE, etc which require a much greater understanding of SSL/TLS. We do see other unbranded exploits are reported by the mainstream media, such as websites being hacked, DDoS attacks, etc, and in all of those instances the content is easily communicated in a 30 second soundbite.