Germany has a culture which considers engineering to be something important. The UK has a culture which considers engineering something unimportant (relatively,

Germany has a culture which considers engineering to be something important. The UK has a culture which considers engineering something unimportant (relatively, you see it easily in the language use, in the UK an "engineer" is often what you and I would call a technician). In Anglo-saxon countries sales and marketing seems to be considered more important than engineering. And most sales and marketing people aren't in a position to innovate in traditional engineering sense, so they do what they can. Create killer marketing and compete on price. Whereas engineering culture led organisations compete on features and new tools. Compare German car companies and US car companies.