I think it can be useful if you have the interest or means to run it as your personal brand channel, and have clout/followers. You personally likely have the fo

I think it can be useful if you have the interest or means to run it as your personal brand channel, and have clout/followers. You personally likely have the followers or interest to do that. But you can have 200-1,000 followers, tweet something you feel is interesting, and get nothing in response. No replies, no retweets, barely clickthroughs on a link. It can feel like a wasteland. If it feels like a wasteland trying to participate when you have 800ish followers, it must be seriously demotivating when you've just joined.