I'm a little confused about the guy who has a startup selling glow-in-the-dark decorations and party accessories. Is he living in the Bay Area because of his s

I'm a little confused about the guy who has a startup selling glow-in-the-dark decorations and party accessories. Is he living in the Bay Area because of his startup? Or was it job first, glow-in-the-dark startup later? Pretty sure moving to the Bay Area for the sake of a startup that sells party accessories is overkill. Unless, God forbid, they connect to the internet. Please don't tell me someone is making glow-in-the-dark party accessories combined with some IoT kool-aid.