Why not just open source the code and make the data easy to import/export? My thought is that Svbtle is two things: 1) a website 2) a company/brand. This promis

Why not just open source the code and make the data easy to import/export? My thought is that Svbtle is two things: 1) a website 2) a company/brand. This promise seems to be mostly about the website. As long as I can export the data, keep the domain name and use the same code/design/theme options then it doesn't matter to me if my Svtble branded blog is hosted on their website or $2.99/mo shared hosting. It'll look the same to my readers and function the same to me as a writer. I don't need a promise, just let me export/import everything or at least pay someone to do that for me. What I think is more interesting is the question of what will happen to the brand and culture of Svbtle, and Posthaven as well. Would it even be the same company if it was run by the executor of the founder's will? And if so, then why not just hire an executor now? I've always been intrigued by the idea of Autonomous Corporations, and it seems like something kind of similar would be an interesting way to solve this problem. It really comes down to, can a brand and style be maintained into perpetuity without daily human effort and upkeep, or will it lose its haecceity over time? I guess we'll have to wait a long time to find out.