And for many products ... it doesn't even make sense to try and squeeze any kind of judgement out of potential customers. Can't agree any more. Doing straight

And for many products ... it doesn't even make sense to try and squeeze any kind of judgement out of potential customers. Can't agree any more. Doing straight up market research through this "customer development" approach probably great for most products. But there are some things for which there is little precedent, things we would take for granted today and yet would have been, at best, ambivalent about when they were first being imagined. For example: A PC in every home. Few people would have bought into this when it was originally just Bill Gates' vision, in the way the whole world has bought into it now. The internet and the world wide web are similar in that respect. As are so many other things, and more waiting to be created - things nobody knows they want yet.