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>ClearChannel has the power to know you better than your best friend. That would be true if your best friend didn't know your name, address, email, date of bir
by iblaine 11y ago
>ClearChannel has the power to know you better than your best friend.
That would be true if your best friend didn't know your name, address, email, date of birth, and phone number. You see, AT&T, among others, will scrub Personally Identifiable Information("PII") from the data before sharing the data.
- vitd 11y agoThat would be OK if it weren't for numerous papers showing that it's essentially impossible to scrub PII and that the data can almost always be linked back to an actual person, which is exactly what all the companies involved in this market want todo. https://en.wikipedia.org/wiki/De-anonymization https://en.wikipedia.org/wiki/De-anonymization
- y04nn 11y agoThe point it that by monitoring your location I can derive what is your schedule, where you work, where you do your shopping, the pharmacie you are going to, I can know what kind of food you like by looking what kind of restaurant you go, I can know that after work you are regularly going to an hotel for 2 hours, I know where you live, where you kids are going to school, when and where you take your vacation. By looking who's around you I can know who are your friends and how close you are. With all that information, I don't care about your name, I can put you in a category, classify you better that anyone else. If every billboard is equipped with such thing that can be a problem for privacy.