Probably because since the 2007 when the mobile bonanza started, everything has to be "apped" and sold on shiny websites, animations, cute logos etc. "There's a

Probably because since the 2007 when the mobile bonanza started, everything has to be "apped" and sold on shiny websites, animations, cute logos etc. "There's an app for that" is one of the main reasons for this insanity.