People trade their privacy because they don't see any alternative. https://www.asc.upenn.edu/news-events/publications/tradeoff-fallacy-how-marketers-are-misrep

People trade their privacy because they don't see any alternative. https://www.asc.upenn.edu/news-events/publications/tradeoff-fallacy-how-marketers-are-misrepresenting-american-consumers-and https://www.asc.upenn.edu/news-events/publications/tradeoff-... (or, in some cases, they don't understand how much privacy they are giving up)