5 ms·

It only shows you what you give it. The only thing Amazon sends me offers about are computer peripherals because that's all I've bought through them. And Facebo

by jbob2000 11y ago

It only shows you what you give it. The only thing Amazon sends me offers about are computer peripherals because that's all I've bought through them. And Facebook only shows me travel ads because I only post details about my vacations on there. And Google only shows me ads for web hosting because most of my email is about website development. None of these services know that I'm into hobby bonsai because I've never given them that information. So if don't want to be followed and frightened by them, then limit how you use them.

deleted 11y ago
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sgarman 11y ago
If they see you walking into a bonsai store via billboard camera or track you walking in there via your ATT iPhone I never really "opted in" to giving them that information.
cliffy 11y ago
Isn't it a bit naive to assume that companies don't share and aggregate data? Which internet search provider knows you're into hobby bonsai? You're 100% sure that data will never be shared?
Abundnce10 11y ago
I don't believe this 100% true, unless you use an effective ad blocker. Data Management Platforms [0] (such as Krux, Bluekai, etc.) exist to keep track of the different sites you visit so that they can place you into various audience segments. It's unlikely they have a "bonsai" segment but you probably fall into a "gardener" segment, as the sites you visit to read about bonsai trees are most likely classified as a gardening website. Any site can signup with a DMP and offer advertisers the ability to target specific users (i.e. gardeners). Advertisers are always looking for better ways to target a specific audience, publishers are looking for ways to charge higher CPMs, and DMPs are helping both achieve their goal while tracking you across numerous sites on the internet. [0] http://digiday.com/platforms/what-is-a-dmp-data-management-platform/ http://digiday.com/platforms/what-is-a-dmp-data-management-p...

deleted 11y ago

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sgarman 11y ago

If they see you walking into a bonsai store via billboard camera or track you walking in there via your ATT iPhone I never really "opted in" to giving them that information.

cliffy 11y ago

Isn't it a bit naive to assume that companies don't share and aggregate data? Which internet search provider knows you're into hobby bonsai? You're 100% sure that data will never be shared?

Abundnce10 11y ago

I don't believe this 100% true, unless you use an effective ad blocker. Data Management Platforms [0] (such as Krux, Bluekai, etc.) exist to keep track of the different sites you visit so that they can place you into various audience segments. It's unlikely they have a "bonsai" segment but you probably fall into a "gardener" segment, as the sites you visit to read about bonsai trees are most likely classified as a gardening website. Any site can signup with a DMP and offer advertisers the ability to target specific users (i.e. gardeners). Advertisers are always looking for better ways to target a specific audience, publishers are looking for ways to charge higher CPMs, and DMPs are helping both achieve their goal while tracking you across numerous sites on the internet. [0] http://digiday.com/platforms/what-is-a-dmp-data-management-platform/ http://digiday.com/platforms/what-is-a-dmp-data-management-p...