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The bad thing is that you're not aware that you're followed, and they don't even bother to ask your permission. At the scale of a shopping center it may be OK,

by y04nn 11y ago

The bad thing is that you're not aware that you're followed, and they don't even bother to ask your permission. At the scale of a shopping center it may be OK, but in your daily life it's frightening. ClearChannel has the power to know you better than your best friend.

jbob2000 11y ago
It only shows you what you give it. The only thing Amazon sends me offers about are computer peripherals because that's all I've bought through them. And Facebook only shows me travel ads because I only post details about my vacations on there. And Google only shows me ads for web hosting because most of my email is about website development. None of these services know that I'm into hobby bonsai because I've never given them that information. So if don't want to be followed and frightened by them, then limit how you use them.
- deleted 11y ago
  [deleted]
- sgarman 11y ago
  If they see you walking into a bonsai store via billboard camera or track you walking in there via your ATT iPhone I never really "opted in" to giving them that information.
- cliffy 11y ago
  Isn't it a bit naive to assume that companies don't share and aggregate data? Which internet search provider knows you're into hobby bonsai? You're 100% sure that data will never be shared?
- Abundnce10 11y ago
  I don't believe this 100% true, unless you use an effective ad blocker. Data Management Platforms [0] (such as Krux, Bluekai, etc.) exist to keep track of the different sites you visit so that they can place you into various audience segments. It's unlikely they have a "bonsai" segment but you probably fall into a "gardener" segment, as the sites you visit to read about bonsai trees are most likely classified as a gardening website. Any site can signup with a DMP and offer advertisers the ability to target specific users (i.e. gardeners). Advertisers are always looking for better ways to target a specific audience, publishers are looking for ways to charge higher CPMs, and DMPs are helping both achieve their goal while tracking you across numerous sites on the internet. [0] http://digiday.com/platforms/what-is-a-dmp-data-management-platform/ http://digiday.com/platforms/what-is-a-dmp-data-management-p...
iblaine 11y ago
>ClearChannel has the power to know you better than your best friend. That would be true if your best friend didn't know your name, address, email, date of birth, and phone number. You see, AT&T, among others, will scrub Personally Identifiable Information("PII") from the data before sharing the data.
- vitd 11y ago
  That would be OK if it weren't for numerous papers showing that it's essentially impossible to scrub PII and that the data can almost always be linked back to an actual person, which is exactly what all the companies involved in this market want todo. https://en.wikipedia.org/wiki/De-anonymization https://en.wikipedia.org/wiki/De-anonymization
- y04nn 11y ago
  The point it that by monitoring your location I can derive what is your schedule, where you work, where you do your shopping, the pharmacie you are going to, I can know what kind of food you like by looking what kind of restaurant you go, I can know that after work you are regularly going to an hotel for 2 hours, I know where you live, where you kids are going to school, when and where you take your vacation. By looking who's around you I can know who are your friends and how close you are. With all that information, I don't care about your name, I can put you in a category, classify you better that anyone else. If every billboard is equipped with such thing that can be a problem for privacy.

by y04nn 11y ago

jbob2000 11y ago

It only shows you what you give it. The only thing Amazon sends me offers about are computer peripherals because that's all I've bought through them. And Facebook only shows me travel ads because I only post details about my vacations on there. And Google only shows me ads for web hosting because most of my email is about website development. None of these services know that I'm into hobby bonsai because I've never given them that information. So if don't want to be followed and frightened by them, then limit how you use them.

deleted 11y ago
[deleted]
sgarman 11y ago
If they see you walking into a bonsai store via billboard camera or track you walking in there via your ATT iPhone I never really "opted in" to giving them that information.
cliffy 11y ago
Isn't it a bit naive to assume that companies don't share and aggregate data? Which internet search provider knows you're into hobby bonsai? You're 100% sure that data will never be shared?
Abundnce10 11y ago
I don't believe this 100% true, unless you use an effective ad blocker. Data Management Platforms [0] (such as Krux, Bluekai, etc.) exist to keep track of the different sites you visit so that they can place you into various audience segments. It's unlikely they have a "bonsai" segment but you probably fall into a "gardener" segment, as the sites you visit to read about bonsai trees are most likely classified as a gardening website. Any site can signup with a DMP and offer advertisers the ability to target specific users (i.e. gardeners). Advertisers are always looking for better ways to target a specific audience, publishers are looking for ways to charge higher CPMs, and DMPs are helping both achieve their goal while tracking you across numerous sites on the internet. [0] http://digiday.com/platforms/what-is-a-dmp-data-management-platform/ http://digiday.com/platforms/what-is-a-dmp-data-management-p...

iblaine 11y ago

>ClearChannel has the power to know you better than your best friend. That would be true if your best friend didn't know your name, address, email, date of birth, and phone number. You see, AT&T, among others, will scrub Personally Identifiable Information("PII") from the data before sharing the data.

vitd 11y ago
That would be OK if it weren't for numerous papers showing that it's essentially impossible to scrub PII and that the data can almost always be linked back to an actual person, which is exactly what all the companies involved in this market want todo. https://en.wikipedia.org/wiki/De-anonymization https://en.wikipedia.org/wiki/De-anonymization
y04nn 11y ago
The point it that by monitoring your location I can derive what is your schedule, where you work, where you do your shopping, the pharmacie you are going to, I can know what kind of food you like by looking what kind of restaurant you go, I can know that after work you are regularly going to an hotel for 2 hours, I know where you live, where you kids are going to school, when and where you take your vacation. By looking who's around you I can know who are your friends and how close you are. With all that information, I don't care about your name, I can put you in a category, classify you better that anyone else. If every billboard is equipped with such thing that can be a problem for privacy.