For example, come up with a quantitative market hypothesis (e.g. X% of Y businesses contacted by method Z in will be interested in buying the "software". Also p

For example, come up with a quantitative market hypothesis (e.g. X% of Y businesses contacted by method Z in will be interested in buying the "software". Also problem statements etc etc etc - anything quantitative. We setup a simple data collection form (a-la kissmetrics) for the minions at elance and set them at finding out the answer. They generate target lists (web scraping etc), contact them, collate the results and the rest is pretty simple. I've done it in stages so it's not all the same people doing the work. Now we are starting to outsource the development of a repeatable sales process, which will be an interesting thing. It'll be the first project I've done almost no work on, but could be the most lucrative! So we are still doing some of the CD, but the hard part (getting out there and finding early adopters, interviewing them, collating feedback etc) is automated.