It actually depends on the publisher, the french news site nextinpact[1] listen to criticism of ads, looked into the issues and made their move: ads are limited

It actually depends on the publisher, the french news site nextinpact[1] listen to criticism of ads, looked into the issues and made their move: ads are limited to display format, no behavioral targeting, no animation, no mixing content and ads, no tracker on client-side (tracking is on server side with a locally installed piwik). The mafia comparison is targeting adblock plus for their "do your ads as we say, give us a 30% cut of the money you make and we may whitelist your ads (only if you're big enough as in at least 10m ad impressions)" feature[3]. [1]: http://www.nextinpact.com/blog/97835-pourquoi-next-inpact-arrete-publicite-classique-et-passe-au-https-pour-tous.htm http://www.nextinpact.com/blog/97835-pourquoi-next-inpact-ar... [2]: http://www.nextinpact.com/publicite-partenariat http://www.nextinpact.com/publicite-partenariat [3]: http://www.theguardian.com/technology/2016/feb/25/adblock-plus-opens-up-acceptable-ads-work http://www.theguardian.com/technology/2016/feb/25/adblock-pl...