4 ms·

Andrew is definitely a special case when it comes to creating lots of engaging long form content. That being said, we see many people adding their videos to yo

by csavage 17y ago

Andrew is definitely a special case when it comes to creating lots of engaging long form content. That being said, we see many people adding their videos to youtube, vimeo, and hosting them with Wistia. YouTube is the worlds biggest video search engine so it's a no brainer. But if you're a business, the key is understanding who is watching your videos on your own site and how they're watching them. We also see many other people doing much more than just hosting video. You can see many of the other sharing uses here: http://wistia.com/product/tour http://wistia.com/product/tour

hypermatt 17y ago
However at that price 400 views at $40 is like 10 cents a view, thats probably your whole profit margin if your an ad based business.
- csavage 17y ago
  That's true. If you look around you'll probably also notice that we don't provide a video ad engine. That's because our analytics provide quite a bit more value for applications that focus on tracking individual users and overall trends. Some good examples would be B2B applications, e-commerce, direct marketing, training, sales, etc. That being said, we're always customer focused and will adopt to where people need us to go. You'll notice that as the volume of views goes up the price per play goes down. Given that you'd need a significant volume of anything to have an advertising play that makes good money the price-per-play should become more reasonable.
rmorrison 17y ago
If you don't mind me asking, how did you come up with the pricepoint? How large is your typical customer? It seems to me that you're target audience would be larger, publicly-traded companies, not cash-strapped startups. As an example of how frugal startups can be, Andy Liu parks his car in 2-hour parking and moves it throughout the day instead of paying for a monthly parking pass (from Mixergy interview).
- csavage 17y ago
  Great question. We actually have customers across the board, from public companies to 2-person startups. I'd say the thing that makes them typical is understanding how individuals watch their videos is important. In the case of 2-person startup this might mean sending out pitches to investors and learning who's interested based how much time they spend watching demos. At the other end of the spectrum, it could be anything from empowering sales reps to compliance training.

by csavage 17y ago

hypermatt 17y ago

However at that price 400 views at $40 is like 10 cents a view, thats probably your whole profit margin if your an ad based business.

csavage 17y ago
That's true. If you look around you'll probably also notice that we don't provide a video ad engine. That's because our analytics provide quite a bit more value for applications that focus on tracking individual users and overall trends. Some good examples would be B2B applications, e-commerce, direct marketing, training, sales, etc. That being said, we're always customer focused and will adopt to where people need us to go. You'll notice that as the volume of views goes up the price per play goes down. Given that you'd need a significant volume of anything to have an advertising play that makes good money the price-per-play should become more reasonable.

rmorrison 17y ago

If you don't mind me asking, how did you come up with the pricepoint? How large is your typical customer? It seems to me that you're target audience would be larger, publicly-traded companies, not cash-strapped startups. As an example of how frugal startups can be, Andy Liu parks his car in 2-hour parking and moves it throughout the day instead of paying for a monthly parking pass (from Mixergy interview).

csavage 17y ago
Great question. We actually have customers across the board, from public companies to 2-person startups. I'd say the thing that makes them typical is understanding how individuals watch their videos is important. In the case of 2-person startup this might mean sending out pitches to investors and learning who's interested based how much time they spend watching demos. At the other end of the spectrum, it could be anything from empowering sales reps to compliance training.