I never understand the extent to which people get upset about these programs. Taking the absolute worst-case scenario: You spend only $1.75 every weekday morni

I never understand the extent to which people get upset about these programs. Taking the absolute worst-case scenario: You spend only $1.75 every weekday morning on a plain coffee. This website says you now get a free drink every 36 visits instead of every 12 visits. Assuming you have 240 visits (48 weeks/year), that comes to $408/year instead of $385/year, or a difference of $23. That's only about 5% more. Over time, you'd save much, much more just making your own coffee or even buying a machine for the office. If you're buying a $3.65 latte everyday (apparently these are much cheaper nationally than in Manhattan), this rewards program change takes it from $832/year to $813/year, or about a 2% change.