This is just good customer retention. If you haven't had a certain level of activity on apps, the smart move is to give you a bit of an incentive to come back.

This is just good customer retention. If you haven't had a certain level of activity on apps, the smart move is to give you a bit of an incentive to come back. The fact that these two promos have come within a couple weeks of each other is probably coincidence, tbh.