3 ms·

The last change they made to their reward system decreased the amount of stars required to receive a free drink from 15 to 12 stars, but the big thing was soy m

The last change they made to their reward system decreased the amount of stars required to receive a free drink from 15 to 12 stars, but the big thing was soy milk and additional syrups were no longer free. This really pissed off non-dairy drinkers and I can understand why since soymilk is an extra $0.60. But now with this new change it seems like they're catering to the customers that already shell out the money for the $5.00+ drinks (frappuccinos, lattes, etc) in their larger size forms. It's like they're just giving the middle finger to the people who only come for regular coffee and teas. On top of that, they're making it even more complicated to understand. Like how exactly do they think managing hundreds of stars and calculating stars earned based on the amount of money paid is better in terms of simplicity for the ordinary customer vs. the current (soon to be old) system where 1 purchase = 1 star, 12 stars = free food/drink. It's overly complicating an already simple system. Surely there had to be another way to fix the issue of people wanting their orders split up into individual orders to get more stars while still giving more value (in stars) to larger orders.

plaguuuuuu 11y ago
Why bother going to Starbucks for regular coffee anyway? They're not good at it.
- JoshGlazebrook 11y ago
  Their cold brew iced coffee is actually pretty decent. But I myself do mainly go for the lattes, iced tea, and occasionally frappuccinos. But as far as the new rewards system goes, for trying to be a coffee company, especially with the recent drinks like the "flat white" which cater more towards plain coffee drinkers and coffee snobs, they sure gave the middle finger to them with this change.
toomuchtodo 11y ago
> but the big thing was soy milk and additional syrups were no longer free. This really pissed off non-dairy drinkers and I can understand why since soymilk is an extra $0.60. > It's like they're just giving the middle finger to the people who only come for regular coffee and teas. Cater to your more profitable customers. Business 101. > It's overly complicating an already simple system. The previous system could be gamed. A revenue-based system can't be. Airlines learned this a while back. > Surely there had to be another way to fix the issue of people wanting their orders split up into individual orders to get more stars while still giving more value (in stars) to larger orders. This is that way.

plaguuuuuu 11y ago

Why bother going to Starbucks for regular coffee anyway? They're not good at it.

JoshGlazebrook 11y ago
Their cold brew iced coffee is actually pretty decent. But I myself do mainly go for the lattes, iced tea, and occasionally frappuccinos. But as far as the new rewards system goes, for trying to be a coffee company, especially with the recent drinks like the "flat white" which cater more towards plain coffee drinkers and coffee snobs, they sure gave the middle finger to them with this change.

toomuchtodo 11y ago

> but the big thing was soy milk and additional syrups were no longer free. This really pissed off non-dairy drinkers and I can understand why since soymilk is an extra $0.60. > It's like they're just giving the middle finger to the people who only come for regular coffee and teas. Cater to your more profitable customers. Business 101. > It's overly complicating an already simple system. The previous system could be gamed. A revenue-based system can't be. Airlines learned this a while back. > Surely there had to be another way to fix the issue of people wanting their orders split up into individual orders to get more stars while still giving more value (in stars) to larger orders. This is that way.